Honouring Jim Ashley: Champion of Badger Conservation in Shropshire

Celebrating the life of Jim Ashley, a tireless advocate for badgers and wildlife, whose decades of work with Shropshire Badger Group left a lasting impact.

It is with great sadness that we record the passing of Jim Ashley, Chairperson of Shropshire Badger Group, and a tireless champion for wildlife and the protection of badgers in particular. 

Jim volunteered with the group and served as Chairperson for nearly 40 years, and we believe he was the longest-serving chairperson of any badger group. Jim’s remarkable commitment and quiet determination helped shape the landscape of wildlife conservation in Shropshire for decades. 

Jim, alongside Countryside Rangers from Ironbridge, local supporters including George Pearce, and several Shropshire RSPCA Inspectors, came together in 1987 to form the Shropshire Badger Group. At the time, persecution of badgers in the county was widespread, and Jim’s leadership provided a steadfast voice for those who could not speak for themselves.

Many have personal memories of Jim that speak to his warmth, dedication, and unshakeable compassion. One group member recalls introducing Jim and his wife, Jude, to live badgers in the wild near Ruthin. Even when a playful juvenile scratched his prized BMW, Jim took it in stride, delighted simply to witness these animals in their natural environment.

Jim’s influence extended far beyond community engagement. As a Superintendent and Divisional Commander with West Mercia Police, he used his authority and knowledge to protect wildlife from criminal exploitation. His efforts brought to justice those involved in badger digging and baiting, cases that often involved individuals with wider criminal connections. Through his vigilance and leadership, Jim educated fellow officers across Shropshire on where and how such crimes occurred, ensuring perpetrators were held accountable.

When the threat of bovine TB emerged, Jim’s strategic thinking and initiative came to the fore. He personally contacted over 200 farmers to involve them in a free badger vaccination scheme, demonstrating both his compassion and his ability to mobilise community action for the greater good. His courage and determination knew no bounds, whether confronting influential landowners or negotiating protective measures for badger setts, Jim’s approach combined diplomacy, authority, and charm in equal measure.

In 2017, Jim and his wife, Jude, were recognised with a special award from the International Fund for Animal Welfare (IFAW) at the House of Lords for their commitment to protecting badgers. 

Sally Jones, Badger Trust Groups Manager

"We are deeply saddened by the loss of Jim Ashley. His dedication to Shropshire Badger Group and the protection of badgers in his local area was extraordinary. Badger Groups are vital to project badgers here and now, and Jim’s tireless efforts and compassion are a lasting testament to the difference one committed individual can make. He will be greatly missed but always remembered."

Jim’s intelligence, kindness, and unerring sense of justice left an indelible mark on everyone who knew him. He had the keenest mind and the biggest heart, and he never wavered in defending both humans and animals in need. 

Phil Loveday, vice chair of Badger Trust and Shropshire Badger Group, said, 

“Jim was a giant amongst wildlife warriors, and his influence and impact will still be felt throughout Shropshire for many years to come. His cheeky smile and quick quips will be missed by those who worked alongside him over the years, but it was the depth of his passion, his sharp mind and willingness to stand up and be counted for badgers that showed the real stature of the man. His guidance and leadership will be greatly missed by the Shropshire badger group, but we will continue to work hard for badgers to honour him.”

Shropshire Badger Group, Badger Trust, and the wider conservation community have lost not just a leader but a true gentleman, one whose legacy will continue to inspire all who care for wildlife.

There will never be another Jim Ashley. We extend our deepest sympathies to his family, the Shropshire Badger Group and to all those who were fortunate to know him.